How a pandemic is changing online dating


Credit: Brittany Burns / Unsplash

When Tinder released the app public service announcement As for COVID-19 on March 3, we all laughed a bit when a lot of memes and plugs appeared on the Internet.


Two weeks later, the laughter subsided, but curiosity continued. How will singles mix in the days of Corona?

We are entering an unprecedented territory of dating.

Fortunately, dating apps have already been taken face-to-face from many of the first meetings. Study conducted YouGov and Galaxy in 2019 indicated that 52% of Australian dating people used the dating app to make a romantic connection.

Use is especially high for single Australians between the ages of 25 and 34, with 60% using the dating app to make a romantic connection.

But while these people first established a connection to the network, for many (if not most) the connection with time passed to real life. So now with social distance?

We still want to connect …

People are still opening their dating apps.

Between March 5 and 10, OkCupid announced 7% increase in new conversations and at the time of writing, 10 of the top 100 apps in the iTunes store were dating apps.

During the second week of March, active users on Bumble grew by 8%, As US cities block, apps report an increase in messages: on Bumble March 12–22, Seattle saw 23% increase sent messages, New York 23% and San Francisco 26%.

During spatial separation, dating apps are a solution – for boredom, for communication – and also a risk. What are the responsibilities of dating apps for contacts, meetings, and social distances, if any?

Dating apps continue to serve public service announcements in the app, and encouraging people to use their chat and video features to continue to explore potential relationships.

Opinion: the safest sex you will never have: how coronavirus changes online dating

Post in app for Hinge users. Credit: Joint, Author provided

Social networks point to another interesting trend: people are changing their interaction patterns in dating apps, or dating app discussions become crown oriented.

There was 188% increase mentions of coronavirus in OkCupid profiles in March. Indian Tinder Users Described Growth in longer Tinder conversations. Which caused a lot of questions if COVID-19 marked the return Jane Austen-like-courtship?

In the romantic world of Jane Austen, long courtship can include many love letters. Today it is video chats and direct messages.

To meet this new phenomenon, dating apps tend to keep most of the relationships in the app.

Although many dating apps already had video chat features, some tweaked the interface to make it more relevant to the current climate by renaming video chats as “virtual dates”.

… but without contact

In this new world, we all focus on how romantic intimacy can exist without physical contact.

With the prospect of months of self-isolation, how will we navigate sex? After all, not everyone has a sexual partner that is easily accessible.

New York City Department of Health sex and coronavirus notification became viral last weekend. It includes a statementYou are your safest sexual partner".

The table suddenly turned upside down: online connections were earlier framed as less useful than face to face. Nevertheless, in 2020 they are perceived as safer.

At the same time, we are seeing steady growth. selling sex toys: Sales rose 13% in the UK, 71% in Italy and a whopping 135% in Canada. Australian sex toy brand Vush announces sales grew by 350%,

Communication is in demand in times of uncertainty, risk and crisis. But COVID-19 makes navigation of these intimate places, of course, difficult. We are in a historical rethinking of our understanding of romance, intimacy and sex.

It is safe to say that the proximity talks have been irrevocably changed – even if this is not for long.


Dating at the time of the coronavirus: online communication, meeting much later


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Love in the days of the coronavirus: how the pandemic of online dating is changing (2020, March 31)
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